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DEM FRANCHISE BOYZ
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Delivering their own stylized version of crunk music through hits like their breakout summer blockbuster "White Tees," Dem Franchize Boyz have emerged by way of popular demand to lead the next generation of southern hip-hop artists with their, self-titled debut release "Dem Franchize Boyz."
"We are bringing in a new crunk era. Our musical style is a more laid back crunk," says 21-year-old Maurice "Parlae" Gleaton who describes himself as the spirit of the group. "You can call our music bounce music. Instead of jumping around, wild and throwing "bows, you can just kinda relax and bounce."
"Yeah," echoes 21-year-old Bernard "Jizzal Man" Leverette who describes his role as the laid-back gangsta of the group. "With our music, you can get crunk and still sip your drink at the same time."
The Franchize foursome is completed by 20-year-old Jamall "Pimpin" Willingham, the group`s producer, and 21-year-old Gerald "Buddie" Tiller, who describes himself as the clean-up man.
Their success has come as a surprise for this group of childhood friends who grew up together on Atlanta`s West side, off of the notorious Bankhead Hwy where, just about anything may go down at anytime.
Against the backdrop of pure, heavy, old school, southern-styled base, the group rides Pimpin`s beats, lyrically snapping as they let the world know, there is but one Franchize. Parlae explains, " We never write just to be saying something. Every word comes directly from the heart."
Of course, Franchize is not all hard rhymes and street. The group also expose a softer side for the ladies offering tracks with a gentle groove that expresses the emotions of even a true player when the right one comes along.
Franchize takes crunk music to a new and even more universally palatable level with their first major release.
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